Market Research
From consumer behavioural trend analysis to detailed market recommendations we ensure our client’s are informed and market ready to execute their specific vision.
Why Market Research?
Have you already developed your brand and plan to expand across the region and/or globally? Or are you about to launch your brand and wondering what are the right next steps to get started?
Market research should be the first step of your journey. It helps you to learn about your target markets and customers their behaviour, preferences, purchasing power, needs and wants. It is a very important component of business strategy and a major factor in maintaining competitiveness.
The MGC team has practical knowledge about fashion market and trends in GCC, Europe and Asia-Pacific as well as methodical competence, resources and insights to support your journey to success.
Services
Location-Specific Market Research
Survey Design
Quantitative Market Research
Qualitative Market Research
Consumer Behaviour Trend Analysis
Trend Analysis
Shopping Channels Analysis
Competitor Analysis
The Key Benefits of Location-Specific Market Research
In-depth understanding of the target groups and their fashion shopping preferences
Awareness of the purchasing power and willingness to spend on new brands and products
Get structured and detailed feedback on your brand and products
Deep dive understanding of customer motivation and customer journey process before making the decision to buy
Know your customers: Customer behavior, loyalty, needs and wants when it comes to brands and fashion shopping
Know your competitors: Assessment of the strengths and weaknesses of current and potential competitors to identify opportunities and threats.
Provide insights into the various fashion shopping channels from the customer perspective and how they interact with brands
Understand what needs to be improved/changed