Digital Marketing
From consumer behaviour analysis, target consumer profiling and market research to detailed implementation strategies we develop an on brand bespoke experience for our client’s target markets.
Persona Profiling
New Businesses will receive:
Audience research & development of personas
We will identify your target audiences
We will develop 3 personas
Identifying their interests and digital behaviours, their search behaviours, the keywords they use & their digital habits and preferred platforms
Identify the messaging and content that resonate with them
Existing Businesses will receive:
All of the above
Audit of Social Media channels (audit of content & audiences)
Audit of Google Analytics (identifying user behaviour on your website)
Digital Marketing Strategy
We will develop your Digital Strategy for rollout and promotion which will include:
Social Media overarching platform strategy for organic and paid social
Development of goals, objectives and KPIs for digital marketing
Pre-launch and post-launch content and promotion strategy development
Creating a funnelled approach to digital advertising (including Google Ads, if relevant)
Creation of best practices document tailored to your business
Digital Set Up & Advertising
Set up for Ad & Business Account on Meta (including pixel integration in Business Manager)
Google Ads Set Up (Account Structure) –The initial build
Meta catalog set up with product set
Meta Shopping Integration & Testing
Monthly ad campaign set up & management on Google, Facebook or Instagram
Monthly Ad reporting & analytics
Monthly Social shopping check ins and recommendations
Monthly SEO check up
Monthly SEO optimization (google, keywords)
Social media platform management
Newsletter campaign strategy & 6 months of on brand newsletter content from launch.
On brand digital communication strategy
On brand digital customer service strategy
Website development