How to Build Your Fashion Brand

Riyadh 25th & 26th October

Rosh Rayhaan by Rotana, Olaya street, Riyadh, 22241, Saudi Arabia

The Fashion Association, 4319 Wadi As Salif, An Nakheel, 7662 Riyadh 12384, Saudi Arabia

Want to discover the secrets to fashion industry success?

Riyadh Masterclass: How to build a fashion brand in 2024
US$795.00

Use code EARLYBIRD50 to get 50% off

Want to discover the secrets to fashion industry success? We understand that startups are tough and budgets are sometimes too tight to factor in one-on-one consultancy. This is why we’ve worked hard to create a cost-effective masterclass series.

You can expect to gain our fully-rounded insight into the global fashion market, with lessons covering everything from branding, strategy, pricing, production, ecommerce, buyer relations, sourcing, manufacturing and so much more.

We will share practical advice, relevant industry information, tactical tips and plenty of industry contacts to ensure you can become the best you can be.

We will give you the tools not only to survive in the industry, but most importantly, to thrive.

A two day event: Both days 9.30am - 5.30pm. Lunch 1.30-2.30

Book now for early bird prices. Use code EARLYBIRD50 to get 50% off

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Topics covered:

• Range planning and collection analysis

• The sample development process

• How to find a reliable manufacturer or product supplier

• How to produce or buy ethically

• How to present, showcase & merchandise your collection in store or at tradeshows

• Where and how to sell your collection

• What buyers want and how to connect with them

• How to manage sales, logistics and distribution channels

• Funding, investment options and financial planning

• Legal considerations for business set-up

• Copyright and infringement guidelines

• Developing your brand identity

• Branding and marketing

• How to do your own PR

• Market analysis

• How to create an effective business plan

Testimonials

Meet Your Expert

Maire Morris

With a career spanning two decades in the global fashion industry, Maire has a huge passion for both creativity and business, and uses her knowledge working around the globe for clients ranging from emerging designers, design councils and government entities, to established international brands & stockists such as Harrods and Galeries Lafayette.

She is a passionate advocate of business entrepreneurship and an avid supporter of independent brands globally. Working with world renowned partners such as the Dubai Design & Fashion Council, the Islamic Fashion Council, Enterprise Ireland, Design & Craft Council of Ireland, Premier Vision - Paris and Design & Craft Councils, Government Ministries, Universities and Private Funding Bodies worldwide as a speaker, moderator, trainer & business consultant to support the fashion, retail, lifestyle and culture and arts industries.

She has a varied background which encompasses both creativity and business innovation & management which has become instrumental in her success, as knowledge is a wonderful thing, but on the ground experience is an absolutely vital component in advising others correctly.

She uses her my many years of experience in retail, wholesale, product & brand development & strategic planning to consult government bodies on education, art and culture and to mentor and guide emerging and established fashion, retail & lifestyle brands across Europe and the Middle East.

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