6 Common Mistakes Retailers Make When Developing Their Website
Since 2020 shifted the digital growth into high gear, many brands recognize the importance of an online presence and effective e-commerce offering. Although physical retail has certainly bounced back, the new future of retail is certainly multichannel-a better integration of the physical and digital world.
Despite the pressures that lockdowns caused, not all retailers have been able to develop effective websites to satisfy their client’s needs, so today, we are discussing 6 common mistakes that retailers make when developing their websites.
Not investing in imagery: Imagery and video content can make a good web design look great. It can blur the lines between an online experience and an in-person experience, giving you as close of an experience to entering a shop as possible by showing texture, showing how the garments flow and move and synthesizing the ‘touch-feel’ component of texture.
Not optimizing for mobile devices: Over 50% of online traffic comes from mobile devices. Be sure to format your website design to be mobile-friendly and adaptable to different screen sizes.
Poor user experience: Websites should be intuitive and adaptable. Organization, clear language, minimizing clicks and taking the customer on a journey without roadblocks such as legibility and accessibility.
Slow loading times: Having a slow website can cause your purchase funnel to hemorrhage visitors in the first phase. At MGC, we can work with you to assess and improve your website speed.
Lack of social proof: Visitors become customers only when you meet their trust expectations. Positive experiences and reviews from other customers should be available to customers making a first time purchase and that means also having a system to capture positive reviews post-purchase.
Ignoring analytics: So often, we see brands make strategy decisions based on their perspective or intuition, but it is important to compare your pre-conceived notions to hard facts for accuracy. You should be using your analytics for improving the e-commerce experience as well as range planning and merchandising.
Not sure how to get started? Get in touch with us for a FREE 15 min. Discovery Call and our team of global experts will work with you to carefully plan and develop a successful e-commerce experience to drive sales both online and in-store. Learn more about our website services here
